Projects

The clients represented a startup based on the idea of making mental health more accessible TO ALL: Hope Space offers mental health care to people in the comforts of their home virtually. The task set for a designer was to create a logo which feels modern and friendly and signals calmness and happiness. The primary target audience was defined as young professionals and online entrepreneurs. General task on branding design solutions was to get a fun and fresh look for a brand. After user research and marketing research, our designers worked over several stylistic directions. As for the color palette, the search didn’t take long because the clients primarily set their preferences on light and airy design within white and blue shades. So, the main search was focused on shapes and imagery. At this stage, the clients were provided with four stylistic versions, three of which presented various approaches to letter mark while the fourth featured a mascot character. All the versions were based on circular geometric approach. The logo versions were made monochrome applying flat style of graphic design.